• 16. Start paragraphs with a verb. This implies action, which can draw people into what you are trying to convey.
  • 17. Ask questions throughout the text. They make people think and motivate them to keep reading.
  • 18. Keep questions that can be answered with a simple “yes” or “no” to a minimum. Those wrap things up to easily and don’t entice the reader to continue.
  • 19. Spell things correctly. Nothing kills good copy like a bunch of spelling errors.
  • 20. Go with proper grammar. You’ll come off looking like an authority on the subject matter.

Previous Webcopy Tactics Advices:

Web copy Tactics Advices 01
Web copy Tactics Advices 02
Web copy Tactics Advices 03

Can analytics software help you write stronger Web copy? – dmnews.com
Forrester Research says that the effectiveness of conventional stand-alone web analytics software is limited by the “action chasm.” The “action chasm” is the delay in action between when an analytics report is generated vs. when it is read

Web Copy – Is Your Site Working For Or Against You? – Carolina Newswire
DURHAM, NC – Website copy – the words you use on your website – builds rapport with potential clients, helps them get to know and trust you and your business, separates you from the competition and communicates the full value of what you do. Or does

Robert Bluffield – Journalism.co.uk
Other information: Author of two commissioned photography/business books and awaiting publication by Ian Allan of ‘Imperial Airways & The Birth of the British Airline Industry; 1914-1940′. I also write web copy for a wide variety of clients. I am a

Louis Pattison – Journalism.co.uk
Regular contributor to: The Guardian Guide, The Observer, Uncut, NME, Frieze, Official Playstation magazine, TheSite.org, MSN, BBC.co.uk/music, Amazon.co.uk, Flipside Other information: Experienced editor, feature writer, copywriter, sub-editor and