• 36. Consider offering volume discounts on your product, if appropriate. Everybody likes a bargain.
  • 37. Make sure the copy flows from one page to the next. Ideally, the reader should be able to see a logical progression as he or she keeps reading the pages. Include hot links just below the text on one page to take the reader to the next one.
  • 38. Run your text through a plagiarism tool. This will help you determine if there are phrases and other parts of the text that are too much like the text on some other web page. Too much duplication will result in lower ranking.
  • 39. Add to your copy regularly. It will keep your site fresh and also give search engines another reason to take a second look.
  • 40. Allow visitors to leave comments or submit them privately. You may get some inspiration for new copy, or get feedback that helps you make some existing copy a little more user friendly.

Previous Webcopy Tactics Advices:

Webcopy Tactics Advices 01
Webcopy Tactics Advices 02
Webcopy Tactics Advices 03
Webcopy Tactics Advices 04
Webcopy Tactics Advices 05
Webcopy Tactics Advices 06
Webcopy Tactics Advices 07

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Can analytics software help you write stronger Web copy? – dmnews.com
Forrester Research says that the effectiveness of conventional stand-alone web analytics software is limited by the “action chasm.” The “action chasm” is the delay in action between when an analytics report is generated vs. when it is read

Web Copy – Is Your Site Working For Or Against You? – Carolina Newswire
DURHAM, NC – Website copy – the words you use on your website – builds rapport with potential clients, helps them get to know and trust you and your business, separates you from the competition and communicates the full value of what you do. Or does

Robert Bluffield – Journalism.co.uk
Other information: Author of two commissioned photography/business books and awaiting publication by Ian Allan of ‘Imperial Airways & The Birth of the British Airline Industry; 1914-1940′. I also write web copy for a wide variety of clients. I am a