• 46. Read your text aloud. Articulating the text will often point out little defects that would not come to light otherwise.
  • 47. Write more than you need, then pare it down to a word count that is right for your purposes. It is much easier to edit than it is to create extra text on the back end.
  • 48. Hang on to that extra copy that you edit out of the one article. It may be the basis for another bit of copy you can use on the site or in your advertising.
  • 49. If you feel stumped, get away from the word processor for a few moments. A break can give you fresh perspective and get the flow of ideas started again.
  • 50. Always check your facts. Nothing hurts good copy like poor documentation.

Previous Webcopy Tactics Advices:

Webcopy Tactics Advices 01
Webcopy Tactics Advices 02
Webcopy Tactics Advices 03
Webcopy Tactics Advices 04
Webcopy Tactics Advices 05
Webcopy Tactics Advices 06
Webcopy Tactics Advices 07
Webcopy Tactics Advices 08
Webcopy Tactics Advices 09

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Your marketing message – ????

 

Your marketing message
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Matawan man joins firm – Asbury Park Press

 

Matawan man joins firm
Asbury Park Press
A silver award was earned in the Web copy category. Send items for this column to Renee Freeman by e-mail at rfreeman@app.com or by mail to the Asbury Park …

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Changes in Razorbacks Coverage – The Morning News

Changes in Razorbacks Coverage
The Morning News
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Web Copy – Is Your Site Working For Or Against You? – Carolina Newswire (press release)

Web Copy – Is Your Site Working For Or Against You?
Carolina Newswire (press release)
The answer depends on whether you know the seven deadly sins of web copy and take action to overcome each, says Tracy Needham, owner of Raleigh-based …