• 21. Avoid big words when and as possible. Try to shoot for sentences composed with words people use every day; it will make the copy more accessible to your audience.
  • 22. Focus on benefits of your product. People need to know how it will make life easier for them.
  • 23. Include simple data on the features. A bulleted list of features, followed with a short paragraph or two on the two main features should be enough.
  • 24. Try writing copy with an outline. It can help you stay on track and avoid rambling.
  • 25. With product descriptions, keep them short and simple. People are more likely to read the entire description.

Previous Webcopy Tactics Advices:

Webcopy Tactics Advices 01
Webcopy Tactics Advices 02
Webcopy Tactics Advices 03
Webcopy Tactics Advices 04

-

Can analytics software help you write stronger Web copy? – dmnews.com
Forrester Research says that the effectiveness of conventional stand-alone web analytics software is limited by the “action chasm.” The “action chasm” is the delay in action between when an analytics report is generated vs. when it is read

Web Copy – Is Your Site Working For Or Against You? – Carolina Newswire
DURHAM, NC – Website copy – the words you use on your website – builds rapport with potential clients, helps them get to know and trust you and your business, separates you from the competition and communicates the full value of what you do. Or does

Robert Bluffield – Journalism.co.uk
Other information: Author of two commissioned photography/business books and awaiting publication by Ian Allan of ‘Imperial Airways & The Birth of the British Airline Industry; 1914-1940′. I also write web copy for a wide variety of clients. I am a

Sian Thatcher – Journalism.co.uk
Regular contributor to: I contributed to a variety of national newspapers and magazines as a journalist, such as The Sunday Times, The Telegraph, The Guardian, The Independent, ShortList, Esquire, Marie Claire and the Radio Times. As a copywriter, I