• 41. Start every article with a thesis statement. Remember those? It helps tell the reader up front what you are going to talk about. As a way to motivate people to keep reading, this is a great tool.
  • 42. Limit your paragraphs to three to five sentences. Longer paragraphs are visually tiring and may discourage readers.
  • 43. Focus on one benefit or relevant fact per paragraph. Cramming too much in too little space will overwhelm readers and cause them to move on before they finish.
  • 44. Always write a summation. A good summation reinforces the more important points in the mind of the reader.
  • 45. Avoid awkward phrases. If it doesn’t look right, even if your grammar tool passes it, change the wording a bit.

Previous Webcopy Tactics Advices:

Webcopy Tactics Advices 01

Webcopy Tactics Advices 02

Webcopy Tactics Advices 03

Webcopy Tactics Advices 04

Webcopy Tactics Advices 05

Webcopy Tactics Advices 06

Webcopy Tactics Advices 07

Webcopy Tactics Advices 08

The Benefits of Blogging – Edmonton Sun
Adding a blog to your website is a simple and affordable way to enhance your online marketing efforts. By following a few guidelines, you can create a blog that helps strengthen your connection with both current and potential clients, while improving

Beth Hodgson – GlobalPost
Beth is also the founder of WriteSourcing , a Toronto-based freelance writing and editing company that specializes in managing blogs and creating web copy for corporate clients. The views expressed on the Global Green blog are the blogger’s own.

Louis Pattison – Journalism.co.uk
Regular contributor to: The Guardian Guide, The Observer, Uncut, NME, Frieze, Official Playstation magazine, TheSite.org, MSN, BBC.co.uk/music, Amazon.co.uk, Flipside Other information: Experienced editor, feature writer, copywriter, sub-editor and

Related posts:

  1. Webcopy Tactics Advices 08
  2. Webcopy Tactics Advices 05
  3. Webcopy Tactics Advices 10
  4. Webcopy Tactics Advices 07
  5. Webcopy Tactics Advices 06

Tagged with: • • • • • • •

Filed under: Webcopy

Like this post? Subscribe to my RSS feed and get loads more!