• 6. Don’t go overboard with fonts and colors. If you think there is too much of either on a given page, you’re probably right.
  • 7. Put some thought into your headlines. Keep them short, but interesting. People are more likely to read what follows.
  • 8. Use keywords in your headlines. This will help with the page ranking as much as the words in the body of your copy.
  • 9. Ask a question in your headline. Questions invite people to engage with the text, rather than simply read it.
  • 10. Stay away from all capital letters in your headline. It rarely looks good and sometimes looks contrived.

Previous Webcopy Tactics Advices:

Webcopy Tactics Advices 01

Changes in Razorbacks Coverage – The Morning News

Changes in Razorbacks Coverage
The Morning News
We are still working on all the technicalities, but I will continue to supplement the newspaper and Web copy with a new blog and Twitter account, too. …

Your marketing message – ????

Your marketing message
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You can also imply action by the types of words you use in your web copy. 6. Target your audience. A quality-marketing message speaks directly to its target …

Matawan man joins firm – Asbury Park Press

Matawan man joins firm
Asbury Park Press
A silver award was earned in the Web copy category. Send items for this column to Renee Freeman by e-mail at rfreeman@app.com or by mail to the Asbury Park …

and more »

Web Copy – Is Your Site Working For Or Against You? – Carolina Newswire (press release)

Web Copy – Is Your Site Working For Or Against You?
Carolina Newswire (press release)
The answer depends on whether you know the seven deadly sins of web copy and take action to overcome each, says Tracy Needham, owner of Raleigh-based …

Related posts:

  1. Webcopy Tactics Advices 10
  2. Webcopy Tactics Advices 03
  3. Webcopy Tactics Advices 08
  4. Webcopy Tactics Advices 01
  5. Webcopy Tactics Advices 05

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