41. Dont be afraid to try something different now and then. Vary texts, layouts, and other elements to see what subscribers respond to best.

42. Keep the text of the email focused; rambling will lose your audience, just as wandering text on your website will drive visitors away.

43. Use a reliable program to blast mail to your subscriber list; most allow you to review a report of successful deliveries once the job is complete.

44. Review the reports regularly, and compare them to spikes in your web site traffic, and the responses you get about specifics of the emails.

45. Used software to tabulate and categorize the responses. It will make it much easier to process them and turn them into usable data.

Previous Email Marketing Tactics posts:

Opt In Email Marketing
Email Marketing Lists
Mass Email Marketing
Email Marketing Tools
Email Marketing Program
Email Marketing Templates
Email Marketing Agency
HTML Email Marketing

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