36. Use fonts that are similar to those used in most email clients; it will make it easier to arrange the text to best advantage, especially for plain text emails.

37. Include some incentive to visit your website, such as promoting a new product or noting a new blog entry.

38. Dont forget to include a special offer or a discount from time to time.

39. Always thank the subscribers for their time and support.

40. Before you send the emails to clients, send them to an email address of your own, with one in HTML and another in plain text. That way, you know exactly what the subscriber will see.”

Previous Email Marketing Tactics posts:

Opt In Email Marketing
Email Marketing Lists
Mass Email Marketing
Email Marketing Tools
Email Marketing Program
Email Marketing Templates
Email Marketing Agency

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