31. Also include an easy opt-out link at the bottom of the communication.

32. Be sure to solicit responses and comments. People love to share their thoughts.

33. Formatting is especially important in plain test messages. Keep the attention going by using bulleted lists instead of lengthy paragraphs.

34. Stay away from using all capital letters or italicizing words, as they can be harder to view on a computer screen.

35. Watch the use of color in your emails, especially with text; lighter colors tend to be hard to read, especially on a white background.”

Previous Email Marketing Tactics posts:

Opt In Email Marketing
Email Marketing Lists
Mass Email Marketing
Email Marketing Tools
Email Marketing Program
Email Marketing Templates

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