The difference between a good article and a great one? The headline. The difference between an email your list ignores and a solid gold mailing that cranks out sales? The headline.

Put simply, headlines matter. They matter a lot. You can’t keep people reading with bad content, but you can’t even get the ball rolling without a headline that attracts attention. There’s a reason why top copywriters spend more time wrestling with headlines than they do on any other part of the creative process.

Here are three great ways to start headlines. These proven winners can put you on the path of writing that “must-open” email or that “must read” article.

The Best Way to _____

Five Tips for _____

The Secret to Bigger/Better/Higher _____

Obviously, you can adjust and tweak these “starters” to meet your needs. The underlying principles behind them (supply how-to information, offering a specific/quantifiable number of something, promising to reveal a secret) are what makes them work.

If you’re not writing good headlines, you’re not getting the most out of your efforts. This is one area not to neglect!

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